Digital Marketing; your new super-power

Updated: Nov 27, 2021

An introduction to the future of marketing and the impact it will

have for your Business or brand.

Has your business lost its edge? Not acquiring the leads that you once were? Or maybe, like many the pandemic has had a catastrophic impact on your everyday operations. Well, I can say this; you are not alone. Many businesses and brands have realised that they can no longer rely on conventional methods of marketing, they need an approach that is future proof and far more efficient. The days of relying solely on a few Instagram posts a day are far gone. Today, not staying up to date with the many, ever-changing strategies within the marketing realm results in drastic missed opportunities for your business, in other words less money in your pocket.

Eager to know more about how Digital Marketing is a superpower when it comes to seeing long term, robust success?

In short, Digital Marketing is the tactic of leveraging digital technologies and strategies,

including the internet and its properties to deliver promotional ads to consumers on various channels. Digital Marketing creates powerful opportunities to tell brand stories at scale and in context. Through ads on various devices and channels, marketers can reach larger audiences in a way that is real-time and increasingly personal.

So why Digital Marketing you ask?

There are countless reasons why digital marketing is critical in today’s multi-channel, multi-device buyer landscape, but it can be narrowed down to just three main qualities:

1. Your Buyers Are Constantly on Digital Channels

2. Marketers Have Greater Targeting Capabilities

3. The Availability of Customer Intent data enables Personalisation and seamless conversation

Now that you are acquainted with digital Marketing and its potential lets finish with some nice visuals explaining just a few aspects often considered as King when it comes to the digital realm; Search engine Optimisation (SEO) and Search Engine Marketing (SEM).

Starting with the unpaid strategy,

SEO is perhaps the most powerful forms of Digital Marketing when it comes gaining exposure and ranking in search engines. Here is a diagram breaking down its process.

SEM, much like SEO utilises similar tactics but has the added benefits you’d might expect with a paid approach. Check out this flow diagram illustrating a typical SEM process.

SEM Process

To finish, put simply Digital Marketing is the new norm and definitely an avenue of marketing that your business or brand needs to explore ASAP! Perhaps you already knew this and have tried tackling it yourself. No mean feat I must say. However, trying to manage such a monster of a task can be overwhelming, so if there is anything worth taking away today it is this; trust a professional to do it for you!

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